Brief cases are intended for applying concepts from the theoretical model of analysis to the real situation of a firm. They are usually written in no more than 2 or 3 pages and include just one question. Brief cases are included in the book "Fundamentals of Strategic Management", in the digital edition.


STRATEGIC ANALYSIS

BC-3: Market valuations of CSR through socially responsible indices, Greenwashing or profitability?, by María Sacristán Navarro

BC-8: Internal logistics at Inditex, by Omar Labra Salgado and Melisa Ordaz Zepeda

BC-9: Segmentation at Hotel Som Dona, by Miriam Delgado Verde

BC-18: The secret behind Stradivarius violins, by Isabel Díez Vial

BC-26: Competing in long-distance and highspeed rail transport, by Thais González Torres and Antonio Montero Navarro

BC-29: Banking and social commitment, by Javier Amores Salvadó

BC-30: The spell cast by La Bruja de Oro lottery office, by Miguel Blanco Callejo

BC-31: The problem of the valuation of El Corte Inglés and the conflicts between its shareholders, by María Sacristán Navarro

BC-33: The industrial district of ceramics in Castellón, by Diana Benito Osorio

BC-36: The new players in the competitive environment of the Atresmedia Group, by Eva Pelechano Barahona and Fernando E. García Muiña

BC-37: Analysis of the strategic resources and capabilities of the Atresmedia Group, by Fernando E. García Muiña and Eva Pelechano Barahona

BC-40: Liberty Seguros’ Corporate social responsibility, by Carmen De la Calle Durán

BC-50: Covid-19 and its impact on the general environment, by Diego Corrales Garay and Antonio Montero Navarro

BC-56: Heura Foods. Competing for flavour and sustainability, by María Torrejón Ramos and Sonia Medina Salgado

BC-58: Stakeholders in the Spanish women’s national football team, by Lydia Murillo Ramos, Antonio Montero Navarro, and Diego Corrales Garay

COMPETITIVE STRATEGIES

BC-1: Perfumerias Primor’ competitive strategy, by Miriam Delgado Verde

BC-4: Changes in the competitive strategies of main supermarket chains, by Rocío González Sánchez

BC-10: Changes in the competitive and corporate strategy of Mutua Madrileña: striking a balance between identity and change, by Fernando E. García Muiña and Rocío González Sánchez

BC-15: Balearia: a new technological gem in navigation, by Carmen De la Calle Durán

BC-21: The competitive strategy of Patek Philippe, by Miriam Delgado Verde

BC-22: Competitive advantage of 'Naranjas del Carmen', by Miriam Delgado Verde

BC-23: Custo Barcelona, you are the revolution, by Carmen De la Calle Durán and Noelia Gonzalo Hevia

BC-32: The Nespresso competitive advantage, by Patricia Ramos Quirante

BC-46: Room Mate Hotels, Your “roommates” for your hotel nights, by Carmen De la Calle Durán

BC-41: Airbnb, the lodging giant, by Mar Perona Alfageme

BC-42: The digitalisation process at BBVA, by Diego Corrales Garay

BC-43: A Poniente’s competitive strategy, by Noelia Franco Leal and Rosalía Díaz Carrión

BC-55: The personalised farewell offered by the Palma Funeral Home, by Carmen De la Calle Durán

BC-59: Bodegas Robles: A strategic shift towards success, by Miguel González Mohino and Fernando E. Fuentes García

BC-60: Foxconn's competitive strategy, by Ángel Morán-Muñoz NEW

DIRECTIONS OF DEVELOPMENT

BC-2: Cristiano Ronaldo’s businesses, by Isabel Díez Vial

BC-5: KA International, from fabrics by weight to international decoration, by Carmen De la Calle Durán

BC-9: Segmentation at Hotel Som Dona, by Miriam Delgado Verde

BC-10: Changes in the competitive and corporate strategy of Mutua Madrileña: striking a balance between identity and change, by Fernando E. García Muiña and Rocío González Sánchez

BC-11: Heineken, chronology of a hundred-year-old brewery, by Carmen De La Calle Durán and Noelia Gonzalo Hevia

BC-12: Coca-Cola and Pepsico’s development directions after the pandemic, by Rocío González Sánchez

BC-23: Custo Barcelona: you are the revolution, by Carmen De La Calle Durán and Noelia Gonzalo Hevia

BC-25: Mango for everyone, by Carmen De La Calle Durán and Noelia Gonzalo Hevia

BC-34: The development of Yemas de Santa Teresa, by Santiago Extremera Navas

BC-41: Airbnb, the lodging giant, by Mar Perona Alfageme

BC-47: The Rodilla “revolution”: redefining a business model, by Carmen De la Calle Durán and María Sacristán Navarro

BC-48: Meliá Hotels International’s development strategies in the face of Covid-19, by Carmen De la Calle Durán

BC-54: The development directions of the L’Oreal Group, by Natalia González Fernández

BC-57: CINFA: a medicine for everyone, by Daniel Alonso Martínez

BC-59: Bodegas Robles: A strategic shift towards success, by Miguel González Mohino and Fernando E. Fuentes García

METHODS OF DEVELOPMENT

BC-7: The breakdown of the strategic alliance between Danone and Wahaha, by María Amalia Trillo Holgado and Sara Quirantes Ortega

BC-14: Three's a couple: The strategic alliance between Renault-Nissan and Daimler, by José Javier Fernández Rodríguez and Pablo Moura Díez

BC-19: Barceló’s alliances in the Asian market, by Javier Amores Salvadó

BC-24: The alliance between Telefónica and Atresmedia, by Jorge Cruz González

BC-27: The failed alliance between Volkswagen and Suzuki

BC-38: The Barceló Group’s development methods, by Olivia Quiroz Guerrero

BC-41: Airbnb, the lodging giant, by Mar Perona Alfageme

BC-49: IAG’s attempts to buy Air Europa: a history of turbulence, by Diego Corrales Garay

BC-52: Pfizer-Biontech: a strategic alliance for Covid-19 vaccination, by Diego Corrales Garay and Antonio Montero Navarro

BC-53: The cooperation agreement between Comestibles Dicar and PanCazorla, by Elia García Martí

INTERNATIONALISATION

BC-5: KA International, from weight-based fabrics to interior design services, by Carmen De la Calle Durán

BC-16: External market entry methods for Idial Foods and Adam Foods (before Nutrexpa), by Diana Benito Osorio and Marta Peris Ortiz

BC-19: Barceló’s alliances in the Asian market, by Javier Amores Salvadó

BC-35: JTPharma’s internationalisation process, by Javier Carrillo García

BC-39: Talgo’s internationalisation, by Helena Peñalva Caraballo

BC-44: City Sightseeing: The McDonald’s of sightseeing tours?, by Irene Campos García and José Ángel Zúñiga Vicente

BC-45: Ilmex (Iluminaciones Ximénez): a family that shines, by Fernando Fuentes, L. Javier Cabeza and Fernando Cabrera

EVALUATION AND IMPLEMENTATION OF STRATEGIES

BC-51: Teruel Airport: “empty Spain” takes off, by Lucio Fuentelsaz, Alejandro Ibrahim, Juan Pablo Maicas and Pedro Mata

BC-59: Bodegas Robles: A strategic shift towards success, by Miguel González Mohino and Fernando E. Fuentes García