This is a list of the applications included in the book. Applications are short examples about some specific aspects of a firm. The first digit of the code is related to the number of the chapter in the textbook. That way, you can relate the application to its content. Some of them are included in the paper book and some others, in the digital book.

APPLICATIONS

1.1: The term "strategy"
1.2: Chess and business strategy, by Miguel Illescas
1.3: Games of strategy and the role of corporate competition
1.4: Nokia, a strategic failure, by Francisco Javier Forcadell Martínez
1.5: Telefónica’s strategy and Development Department
1.6: The Boston Consulting Group (BCG), by Iván Martén Uliarte
1.7: The elephant, the blind men, and the strategy
1.8: Raíz y Páramo de Guzmán, success through endeavour and opportunity, by Teresa García Merino and Valle Santos Álvarez

2.1: The importance of future orientation
2.2: Examples of a vision
2.3: Examples of a mission
2.4: Strategic objectives at Caixabank, by Sonia Medina Salgado
2.5: Earnings, returns and market value
2.6: Value creation at ACS, by Jorge Cruz González
2.7: Conflicting goals at Galletas Gullón, by Javier Amores Salvadó
2.8: Conflicting objectives among Repsol’s main shareholders, by Rocío González Sánchez
2.9: Examples of conflicting stakeholder objectives
2.10: Stakeholders at Mercadona
2.11: Good corporate governance of listed companies, by Jorge Cruz González
2.12: Management incentive schemes in Spanish firms, by María Sacristán Navarro
2.13: Values at Triodos Bank, by Javier Amores Salvadó
2.14: Sustainability at Meliá Hotels International, by Sonia Medina Salgado
2.15: Inditex’s Vidya project: “We can change the world”, by María Sacristán Navarro
2.16: Sustainability at ACS
2.17: Sustainability at Siemens Gamesa, by Javier Amores Salvadó
2.18: Edenred, a tool for supporting corporate social responsibility of its customers, by Diana Benito Osorio
2.19: Nestlé’s competitive success through a strategy based on corporate social responsibility, by Claudia Lavín
Palazuelos
2.20: Ecoalf, a company immersed in social commitment, by Cristina Ye Chen Jiang
2.21: Naturgy’s code of ethics, by Javier Amores Salvadó
2.22: Greenwashing in the fashion industry, by Andrea Ramos Martínez
2.23: Defence mechanisms in BBVA’s hostile takeover bid for Banco Sabadell, by Diego Corrales Garay and Antonio Montero Navarro

3.1: Spain’s global competitiveness index, by Jorge Cruz González
3.2: España Global (“Global Spain”), by Marta Beatriz García Moreno and Susana Mª García Moreno
3.3: Scenarios on the influence of the Omicron variant of COVID-19 on the world economy, by Javier Amores Salvadó
3.4: Strategic profile of the general environment for the audiovisual sector in Spain: a view from Atresmedia, by Eva Pelechano Barahona and Fernando E. García Muiña
3.5: Pets replace children, by Jorge Cruz González
3.6: The industrial marble district in Macael, by Isabel Díez Vial
3.7: The olive oil industrial district in Jaén, by Silvia García Sánchez-Vizcaíno
3.8: The “Parque Joyero” (Jewellery Park) industrial district in Cordoba, by Isabel Díez Vial
3.9: Application of the Abell model to the media
3.10: The hotel industry in Spain, by Gregorio Martín de Castro and Miriam Delgado Verde
3.11: Analysis of the attractiveness of the television industry, by Arturo Marañón Barnusell
3.12: Industry effect and firm effect on corporate performance, by José Ángel Zúñiga Vicente
3.13: Strategic groups in the urban hotel industry, by Eva Pelechano Barahona and Fernando E. García Muiña
3.14: Strategic groups in food retailing

4.1: The Atresmedia Group’s value chain, by Eva Pelechano Barahona and Fernando E. García Muiña
4.2: The Herba Ricemills value chain: the role of technology, by Mercedes Rubio Andrés
4.3: The relationship with suppliers at Ford Spain
4.4: Nike’ open innovation information system, by Carmen De Pablos Heredero
4.5: Leading Spanish and global brands, by Jorge Cruz González
4.6: Organisational routines in holding an exam at university
4.7: The transfer of executives between Seat and Renault, by Jorge Cruz González
4.8: Resources and capabilities in a sports team
4.9: SWOT matrix for the Atresmedia Group, by Eva Pelechano Barahona and Fernando E. García Muiña

5.1: Is a trip to the cinema too expensive?
5.2: The experience effect at Ford
5.3: Granier’s competitive cost advantage, by Omar Labra Salgado
5.4: Sources of competitive advantage in costs in large retail outlets
5.5: Competitive strategies in El Corte Inglés and DIA
5.6: The strategic clock in air transport, by Sonia Medina Salgado and Rocío González Sánchez
5.7: The vinyl record and its life cycle, by Juan José Nájera Sánchez and Antonio Montero Navarro
5.8: “Electrolineras”, an emerging industry, by Miriam Delgado Verde
5.9: Drones: an emergent industry with a bright future
5.10: The new cars to come: electric and hydrogen, by Juan José Nájera Sánchez and Antonio Montero Navarro
5.11: Growing industries: video games
5.12: Competitive strategies for a mature industry: smartphones, by Antonio Montero Navarro and Juan José Nájera Sánchez
5.13: Re-orienting the scope in the building industry, by Jorge Cruz González
5.14: The decline of the music industry: from the physical world to the digital world and the metaverse, by Carmen De la Calle Durán
5.15: The decline of the beret industry, by Carmen De la Calle Durán
5.16: Polarbox: Differentiation strategy in a traditional market, by Aurora Martínez Martínez and Juan Gabriel Cegarra Navarro
5.18: El Cantero de Letur: purpose, values and sustainable entreneurship, by Aurora Martínez Martínez and Juan Gabriel Cegarra Navarro NEW

6.1: The definition of the scope at Telefónica
6.2: Growth in dynamic environments
6.3: Development strategies in a TV manufacturer
6.4: New applications of olive oil, by Miriam Delgado Verde
6.5: Calidad Pascual’s expansion strategy
6.6: Related diversification at Disney, by Claudia Marrero Palencia
6.7: Related diversification in the Paradores hotel chain, by Noelia Gonzalo Hevia
6.8: Unrelated diversification in El Pozo, by Miriam Delgado Verde
6.9: Vertical integration in Blázquez Checa, by Aída Gilaranz Morán
6.10: Vertical integration at Grupo Profand, by Miriam Delgado Verde
6.11: Restructuring Ferrovial’s business portfolio, by Pedro López Sáez

7.1: Internal development at IKEA, by Jorge Cruz González
7.2: The process of concentration in the Spanish banking industry
7.3: The merger between Iberia and British Airways, by Pedro López Sáez
7.4: The merger between PSA and Fiat, by Pedro López Sáez
7.5: The takeover of SABMiller by AB InBev, by Daniel Vinagre Alba
7.6: Merger by absorption of Libercaja by Unicaja, by Gregorio Martín de Castro
7.7: The merger with partial assets transfer in Abanca, by Gregorio Martín de Castro
7.8: The split-up of Naturgy
7.9: The split-up of General Electric, by Gregorio Martín de Castro
7.10: BBVA’s takeover bid for Garanti, by Javier Amores Salvadó
7.11: The Management buyout at Sidenor, by Javier Amores Salvadó
7.12: Managing the merger between CaixaBank and Bankia, by Gregorio Martín de Castro
7.13: The approval of the merger between CaixaBank and Bankia, by Gregorio Martín de Castro
7.14: The “virtual” firm: McDonald’s Spain
7.15: Alliances according to the type of relationship between partners
7.16: The alliance between Iberia and Renfe
7.17: The franchise agreement at McDonald’s Spain
7.18: Disney’s license to Stor, by Jorge Cruz González
7.19: Subcontracting between PepsiCo and Refresco
7.20: The AVE consortium to Mecca, by Javier Amores Salvadó
7.21: Joint venture between Telefónica and Repsol, by Miriam Delgado Verde
7.22: Inter-organisational networks in the airline industry
7.23: The management of the alliance between McDonald’s and Beyond Meat, by Javier Amores Salvadó
7.24: Iberdrola’s portfolio of alliances for the development of the electric car, by Jose Ángel Zúñiga Vicente
7.26: The consortium for the development of the Eurofighter Typhoon combat aircraft, by Belén María Moreno Cabezalí and Lydia Murillo Ramos NEW
7.27: The strategic alliance between Marriott International and AC Hotels, by Noelia Rodríguez Martínez NEW

8.1: Global and multi-domestic industries: aeronautics and wine production
8.2: International competitive strategy at McDonald’s, by Javier Amores Salvadó
8.3: The Roca Group’s entry strategy in India, by Desislava Georgieva Roshleva
8.4: Export strategy of Juste Group, by Jorge Cruz González
8.5: The internationalisation of llaollao, by Diego Corrales Garay and Antonio Montero Navarro
8.6: Success and failure strategies in the internationalisation of 100 Montaditos, by Rocío Trueba Miralles
8.7: The localisation of Joma Sport’s operations, by Javier Amores Salvadó
8.8: Offshoring at Siemens Gamesa, by Javier Amores Salvadó
8.9: Expatriate management in multinational companies, by Pedro López Sáez
8.10: Expatriate management at Telefónica, by José Ruiz Canela
8.11: The international organisational culture at Nestlé
8.12: Managing the cultural gap with China
8.13: Mapfre’s international organisational structure, by María de Guadalupe Rico García
8.14: Ford Motor Company: international strategy and organisation, by Marta Peris Ortiz and Diana Benito Osorio

9.1: The process of evaluating the entry strategies in external markets
9.2: The fable of the rabbits
9.3: The implementation of strategy in a military context: The Battle of the Amézcoas
9.4: Strategic and organisational change, at Correos, by Eva María Mora Valentín
9.5: Evolution of the organisational, structure at Correos, by Eva María Mora Valentín
9.6: The organisational structure at Repsol, by Eva María Mora Valentín
9.7: The leader in sustainability, by Carmen de la Calle Durán and Marta Ortiz de Urbina Criado
9.8: Amancio Ortega, a leader in the shade, by Ana Farto Muñoz
9.9: The visionary leader at Apple
9.10: The strategic management of human resources in the Artiem Hotels chain, by Irene Huertas Valdivia
9.11: Merco Talento: employer branding to attract human capital, by Irene Huertas Valdivia
9.12: Talent management at Repsol, by Carmen De la Calle Durán
9.13: The organisational culture of El Corte Inglés
9.14: Inditex’s strategic plan, by Sonia Medina Salgado
9.15: Application of the Balanced Scorecard
9.16: Aligning Strategy and Team in DHL Express: The Fundamental Role of Human Capital, by Lydia Murillo Ramos and Belén María Moreno Cabezalí NEW