On this page you can find videos related to the contents of the book both in terms of theoretical content and applications and practical cases. The page includes videos on concepts related to several of the chapters of the book as well as examples or applications in video form to develop some of the theoretical ideas presented. We also include some videos related to the cases in the casebook.
The videos marked as "Strategic Pills" include small presentations on specific topics in each of the chapters. Most of the videos lead to YouTube. Although most of the videos are recorded in Spanish, they include English subtitles or automatic dubbing carried out by the channel.
NEW The "mini strategic pills" are very short videos about very specific concepts or ideas and can be found in the "Shorts" section of the Youtube Channel or in the corresponding thematic list.
Chapter 5. Competitive advantages and strategies Chapter 6. The directions for strategic development Chapter 7. Methods of development Chapter 8. Internationalisation strategy
